Stop Sending the Same Mailer to Everyone
- Chroma Digital Imaging
- Jul 21
- 1 min read
If your entire customer list is getting the same postcard or letter, you're leaving serious money on the table.
-First-time buyer
-Long-time customer
-Lease ending soon
-Cold prospect from 2022
These aren’t the same people — so why treat them the same in your marketing?
One-Size-Fits-All = High Waste, Low ROI
Generic print pieces are easy to produce.
But they’re just as easy to ignore.
People expect relevance. If your message doesn’t match their situation, they’ll toss it without a second thought.
That’s why dealerships need to go from this:
“Get 2.9% APR this month!”
to this:
“Your lease ends in 60 days. Want an upgrade?”
“Trade-in values are up — here’s what yours is worth.”
“We noticed you browsed the Civic. Want to test drive one this weekend?”
Segmentation Isn’t Just for Digital
Chroma helps auto dealerships bring real targeting to print using:
Data segmentation – Sort by buyer history, location, purchase behavior, service records, etc.
Variable Data Printing (VDP) – Tailor names, offers, headlines, and even images based on your segments.
Mail tracking + integration – Combine direct mail with digital ads or email follow-ups for a cohesive campaign.
Ready to Level Up Your Print?
No more mass-blasting.
No more guesswork.
Let’s help you send the right message to the right customer — at the right time.
Book a consult to optimize your next mail campaign info@chromadi.com
