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Gratitude in Marketing: How Thank-You Campaigns Win Loyalty
Thank-you campaigns help brands strengthen relationships, boost retention, and create memorable customer experiences. Learn how to build simple, strategic thank-you mailers that work.

Chroma Digital Imaging
Dec 43 min read


Why Timing Matters More Than You Think in Direct Mail
Strategic timing can make or break your direct mail campaign. Learn when to send, how to align with events and budget cycles, and why “when” matters as much as “what.”

Chroma Digital Imaging
Nov 132 min read


Don’t Scare Off Your Audience: Spooky Mistakes in Direct Mail
Direct mail isn’t a relic — it’s your secret weapon when done right.
At Chroma Digital Imaging, we bring your direct mail to life!

Chroma Digital Imaging
Oct 302 min read


Personalization That Works: Smarter Variable Data Printing (VDP)
See how smarter personalization through Variable Data Printing (VDP) boosts engagement and ROI. Discover real-world examples that prove print gets results when it speaks directly to your audience.

Chroma Digital Imaging
Oct 162 min read


Direct Mail for Schools: Engaging Parents Beyond Email
Discover why direct mail helps schools engage parents beyond email. Learn how postcards, newsletters, and event mailers cut through digital clutter and strengthen school–parent connections.

Chroma Digital Imaging
Oct 22 min read


The Design Mistakes That Sabotage Your Mail Before It’s Opened
Avoid the most common design mistakes in direct mail. Learn how clarity, hierarchy, format, and white space can make or break your campaign’s ROI.

Chroma Digital Imaging
Sep 182 min read


The Follow-Up Problem: Why One Mailer Isn’t Enough
One-and-done mailers don’t cut it. See how a structured follow-up campaign delivered 8.8% response and $340K in revenue — and learn how to apply the same strategy to your business.

Chroma Digital Imaging
Sep 42 min read


Print + Digital: Why Integrated Campaigns Drive Better ROI
Discover why integrated campaigns that combine print and digital outperform single-channel efforts. Learn how to boost ROI with Chroma’s multi-touch marketing strategies.

Chroma Digital Imaging
Aug 212 min read


Your List Might Be the Problem (Not Your Offer)
Think your direct mail isn’t working? The problem may not be your offer—it might be your list. Learn how to fix common list-building mistakes and boost results.

Chroma Digital Imaging
Aug 112 min read


What Makes a Direct Mail Piece Actually Convert?
Discover the four elements every high-converting direct mail campaign must include — from offer clarity to smart design and targeting.

Chroma Digital Imaging
Aug 42 min read


You Sent Mail. No One Responded. Here’s Why.
If your direct mail campaign flopped, it’s probably not the channel—it’s the execution. Here’s why most print campaigns don’t convert, and what to fix before your next send.

Chroma Digital Imaging
Jul 282 min read


Stop Sending the Same Mailer to Everyone
Sending one-size-fits-all mailers is costing dealerships leads. Learn how segmentation and personalization can drastically improve your direct mail results.

Chroma Digital Imaging
Jul 211 min read


Your Dealership CRM Is a Goldmine — Use It
Your CRM is full of untapped opportunities. Here’s how auto dealerships can turn that data into personalized direct mail campaigns that drive real results.

Chroma Digital Imaging
Jul 212 min read


This Is Why Your Campaign Didn’t Work
A failed print campaign isn’t always about the design or offer — often, bad data is the real culprit. Learn how dealerships can fix it before hitting print.

Chroma Digital Imaging
Jul 141 min read


Industry Truth Bomb: Most Dealerships Are Wasting Money on Print
Print isn’t dead — but generic, outdated print is. Learn how dealerships can stop wasting money and start seeing ROI with smarter print strategies.

Chroma Digital Imaging
Jul 141 min read


When Inventory Is Low, Your Marketing Strategy Matters More
Learn how auto dealerships can use print marketing to drive trade-ins, promote service, and keep customers engaged during low-inventory periods.

Chroma Digital Imaging
Jul 72 min read


When Everyone’s Going Digital, Print Is How You Stand Out
Studies show that people remember printed offers longer and are more likely to trust businesses that send them mail.

Chroma Digital Imaging
Jul 72 min read


Bring Them Back: How Dealerships Can Use Print to Drive More Service Business
Bring Them Back: How Dealerships Can Use Print to Drive More Service Business

Chroma Digital Imaging
Jun 302 min read


Print with the Seasons: How Dealerships Can Drive Results All Year Long
Auto dealerships can boost traffic and sales with seasonal print campaigns. From summer service to year-end clearance, here’s how to stay top of mind all year.

Chroma Digital Imaging
Jun 302 min read


Don’t Just Mail It — Measure It: How Dealerships Can Track ROI from Print
Learn how automotive dealerships can track direct mail performance and prove ROI using print tactics like QR codes, PURLs, and variable offers.

Chroma Digital Imaging
Jun 232 min read
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